TikTok45–60 sec
Can you really buy with 5% in NZ?
First-home buyers
Hook: Everyone says you need 20% — here's what they miss
Status: Script ready
First-home buyers
Mortgage myth-busting in 60 seconds
Short-form video is how younger Kiwis research before they ever call a broker. Here's our content plan — authentic, educational, peer-tone — not polished corporate ads.
Content ratio
Top social-led brokers post 3–4× per week with roughly 60% education, 30% storytelling, 10% CTA. Tone: myth-buster, not salesperson.
Reels60 sec
KiwiSaver first-home withdrawal in 60 seconds
First-home buyers
Hook: 3 years in KiwiSaver? You might have a deposit already
Status: Script ready
TikTok30–45 sec
Fix vs float — which one are you?
First-home buyers
Hook: There's no right answer — but there IS a right answer for YOU
Status: Planned
Reels45 sec
What a mortgage broker actually costs (spoiler: usually $0)
Gen Z / Millennials
Hook: Honest answer about how we're paid
Status: Script ready
YouTube12 min
First home buying timeline — month by month
First-home buyers
Hook: From 'just looking' to holding the keys
Status: Planned
YouTube Shorts60 sec
3 myths stopping you from buying your first home
First-home buyers
Hook: Myth #1: You need perfect credit
Status: Planned
Prefer to chat instead?
Younger buyers often start on TikTok and finish on WhatsApp. Pick your channel — we meet you where you are.
Full production plan: docs/VIDEO-STRATEGY.md